Company

Founder-led finance software, built for ownership.

YouInc exists for people who want the clarity of a company finance stack applied to their own life, without losing control of their data.

What YouInc is

YouInc turns connected accounts into a live double-entry ledger, then renders the numbers through dashboard widgets for net worth, cashflow, runway, income, expenses, and exceptions worth attention.

Why founder-led

The product is still early, and finance workflows are personal. Founder-led support means onboarding and custom work can stay close to real user problems while the core product matures.

Operating principles

  • Be clear when something is live, sample, manual, or custom-built.
  • Prefer read-only access, exportable ledgers, and no lock-in.
  • Treat financial data as sensitive by default.
  • Build useful finance infrastructure before adding decorative AI.

Built in New Zealand

YouInc is designed around New Zealand open banking through Akahu first. The product may expand over time, but the initial trust model and integration surface are intentionally focused.

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